Launch of the cross media campaign on cooking media, online and offline.
“Live your kitchen lightly”: this is the concept developed by Libera Brand Building to communicate the new positioning of Guardini, a brand well known in the whole world which has written its own story with passion, artisanal talent and continuous research and experimentation.
The creative idea was born from the unique selling proposition of the Guardini products: the lightness of the molds, produced in high quality Hi-Top steel.
An added value which is transformed in the campaign in an attitude towards the cooking world, a lighter way to live the recipes having fun and relieved of the stereotyped expectations society and the media have imposed. Guardini and this attitude enlighten our made in Italy excellence recognized and appreciated in the whole world.
There are three arguments of communication planed on Guardini’s social networks (Facebook and Instagram) and on the main cooking media, online and offline.
On all the media, the target will be invited to live its kitchen joyfully and lightly appreciating all the way those little details and moments which make really special a simple homemade recipe.
The development of the communication strategy on-line was entrusted to Bebit, the digital agency of the Group Libera Brand Building.