The visual of the campaign tries to portray this tradition. A lush hill with a farmhouse surrounded by high cypress trees and vineyards. We can imagine noisy family meals, different generations around the same table, local products and traditional recipes. In an increasingly globalised society, we do believe that it is crucial not to forget traditions, and who better than our beloved grandmothers could do so? Fast food and ethnic meals? No way: Italians prefer the flavours of the past, quality products, traditional recipes and they know that grandma’s food is better. Her cuisine is the most genuine, because she uses local products, making the best use of what the earth offers. An Italian culinary tradition that has its value. Thanks to its long experience - we have recently celebrated our 70th birthday, Guardini offers its customers the ideal solutions to express themselves in the kitchen while keeping the culinary tradition alive.
The first editorial line will tell about grandmothers, the personification of this culinary tradition. Italian grandmothers who have kept whole families glued to the table with their fantastic recipes and who have used thousands of baking moulds. We will tell the story of each grandmother, revealing her special recipe and one of her secrets!
From grandmothers to professionals. We live in a country where some traditions are still handed down, where the baker down the street has been there for generations, the confectioner started his activity in his grandfather’s workshop and then took over the business, the chef learned the secrets of stuffing the agnolotti from his mother’s recipe.
But tradition is not only good food: in our beautiful country it also means dialects, which are often still used today. We will compare the old ways of saying with the most recent emojis, we will ask users how they lay their tables, we will remind them of the rules provides for by etiquette so as to cut a fine figure and we will give them some advice for making their social moments even more special with inspirational tutorials and mood boards.
