Love in the broader sense of the term. It is love that for 70 years has prompted us to always produce quality and innovative products, perfect for those who do not want to forgo aesthetic satisfaction. Varieties of shapes, materials and colours to meet all your needs.
Love in the most romantic sense of the term, the one that often begins in the kitchen. It is a fact that people with full bellies are more sensitive to romantic suggestions. We represented it with a vintage image of a dreamy couple on a Vespa while admiring the Mole Antonelliana, the symbol of our city, which refers to another meaning of Love. Love of our beautiful Italian cities.
This is the starting point of our editorial line on social channels.
Love recipes at hashtag #eachmouldastory
A journey to explore the habits of Italian lovers: through posts, animated gifs and short texts, we will reveal the clichés of first dates and will invite users to tell their stories.
From north to south, an amorous approach involves food. Each region has a “special recipe” whose ingredients include places, colours and flavours of the most beautiful cities in Italy.
Each city is associated with a typical recipe and the perfect baking pan to use.
The second survey is designed to involve users in identifying the perfect kind of date #firstdates
At home or out? Aperitif or dinner? Sushi or pasta? What’s your idea of the perfect date? Famous couples tell us about their experience and you will be invited to react and express your preference, like in a survey, to see what the most liked story is.
Following the same inspiration, we have associated famous couples with a recipe, just for fun and a little provocation. What is Homer and Marge Simpson’s favourite recipe? Donuts, obviously!
We have enriched these two editorial lines with different posts, which speak about passion, emotions, personal attitudes. Then we played with the names connected with colours and with the baking pans associated with mood boards to be seen as a creative inspiration.
