With the appearance of the first household appliances in Italian homes, Guardini chooses to focus on the domestic market and selects the baking pan as its flagship product, manufactured with advanced industrial automation technology and the use of new non-stick coating materials. Structural and technological investments in the new factory in Volpiano and the brand’s entry into the large-scale retail trade lead to the “Factory with a view to the future”, a future that began when the children Elena and Marco joined the company. The story begins in the immediate post-war period, when Luigi Guardini, unsatisfied with the everyday routine offered by factory work, had the insight, enthusiasm and determination to found ‘F.lli Guardini’, an artisan workshop specialising in household goods. The company is a real family business: in addition to the founder and his brothers Silvio and Giacomo, his nephew Giovanni, at the time a child with a passion for construction and technical drawing, is also involved in the project. 1950 1980 1990 The untimely death of Luigi Guardini did not stop the company’s production, which grew through major structural expansion and an increasingly comprehensive product range. Keeping pace with an unexpected, yet very welcome growth requires a transition from artisanal company to an organised factory, a transformation that takes place in the new plant at Borgaro Torinese. The company enters the new millennium with a new generation at the helm, more than 90 employees and around 17,000 m2 of production space, in which the manufacturing facilities sit alongside a modern building designed on a human scale to accommodate the administrative offices and exhibition spaces. 1960 1970 2000 Today 8 9 GUARDINI 2022 Sustainability Report The company: a story of Italian innovation built on tradition Guardini, which has become one of Europe’s leading companies for the production of baking moulds, is now an exporter of the best of “Made in Italy” to 60 countries around the world, promoting sustainability as one of its distinctive features, striving each day for a greater awareness of its environmental and social responsibility.
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